Sunco Utilities Partnership Internal Business Proposal

Executive Summary

Through partnering with utility companies and other energy regulators, Sunco can make renewable energy a dependable option for our customers. The timeline, costs, and recommendations are provided in this report.

清晰简洁，有效总结核心提案。该摘要准确地总结了报告的目标（通过合作推进可再生能源选择），并指出了"timeline, costs, and recommendations"都会在正文中展开，具有引导性和概览性。

Opportunity

In the absence of a national "smart" grid, which would increase "pricing transparency, as well as enable a host of consumer-producer interactive transactions" (Contreras, 2012, p. 645), we here at Sunco, as producers of renewable energy, have run into the problem of getting our services to the customers who demand them. Similarly, our consumers who generate renewable energy on-site from solar panels and wind turbines have also run into the problem of permits, regulations, and service charges that vary from state to state and utility to utility (Ryor, 2014). Currently, the main challenge is convincing local utilities of the economic viability of renewable energy, and since the energy supplied is undifferentiated, the general customer base is unaware that other options exist.

Solution

Since we, as a company, lack the necessary knowledge and authority to enable our services to be accessed and expedited in a way that would make them economically feasible in the existing system, we seek to engage in a partnership with utilities and regulators around the country to grant our clients exclusive, contractual "renewable energy options."

与公用事业公司建立战略合作关系，建议Sunco与各地电力公司及监管机构合作，通过专属合同形式，为客户提供可再生能源的选择权

These options will standardize and simplify contracting processes and fees for our "behind-the-grid" customers and require utilities to offer renewable energy alternatives to our "on-the-grid" customers.

明确提出解决方案，即通过与公用事业公司签订合同，赋予客户"可再生能源选择权"

Of course, the on-the-grid renewable energy the utilities offer their customers will be supplied by Sunco.

In return for these waivers, we will offer to finance energy efficiency renovations for their customers' (our customers') homes, which would include weatherizing and sealing, the installation of smart appliances and meters.

为客户提供节能改造融资服务，议Sunco设立节能融资方案，通过智能电器、保温升级等手段，帮助客户节省用电，提高满意度。

and use the energy savings generated from these improvements to repay the loan and give the remaining 50% of the savings to the utility and customer to split.

同时在利益交换机制上建立逻辑闭环，即Sunco提供改造融资，客户节能减费，公用事业公司也获益。收益分享机制激励合作方，建议设计一种三方共赢的收益模式，鼓励电力公司加入合作，客户得益明显，提升转化率。

So, our customers will not only get the renewable energy they want and the savings at the meter but will also get the updated information systems they will need to optimize their energy use in the future. The utilities will benefit by the lessening of demand on their plants not only through employing our renewable energy resources as an option for their customers but also by decreased consumption at the meter from smart technology (Friedman, 2008). This initiative will increase our company's market share and change the dynamic of the energy industry as a whole since regulators will no longer be giving incentives to utilities for the unlimited power they deliver, but instead for the power they save.

Our Qualifications

Since Sunco is in good standing with local lending institutions due to our ongoing expansions, we can secure prime finance rates for these renovation loans. We are also experienced in providing installation services for our customers if contractors are not available. We have been supplying renewable energy off the grid for 15 years, and we are familiar with all processes and procedures regarding solar and wind power regulations.

Timeline

Our plans are to gradually phase into the national electricity grid by securing extended contracts with utilities that allow us to supply renewable energy in their areas of operation. The general timetable is as follows:

Timeline和Costs部分也提供了阶段性目标和投资回报逻辑。

• Immediately: Find utilities nationwide that are agreeable to our partnership plan
• Within 1 Month: Advertise our services nationwide on a multimedia platform

构建全国范围的推广计划，建议制定阶段性推广策略，从寻找合作伙伴、品牌宣传到正式上线，逐步拓展影响力。

• Within 1 Year: Provide nationwide clean energy service via the grid and home-based solar and wind power installations
• Within 5 Years: Operate our clean energy generation systems from a fully integrated smart grid that allows for customers to buy and sell energy on an energy internet so as to access the cheapest energy sources at any one time and maintain full interface with energy companies and utilities

Costs

The chart below illustrates the estimated total savings per month for a customer who receives energy efficiency renovations in the form of:

• One smart refrigerator
• One smart electricity meter
• Weather sealing of windows and doors

Estimated average energy savings for residential customers each month

This data means a $1000 energy improvement loan for the above products and services could be repaid in two years at 20% interest figuring the average power savings per month at $50. We believe that an investment of $1000 to $2,000 would be adequate to "energy renovate" most dwellings to the degree that power savings would be substantial.

Conclusion

To solve the problems of waste and environmental pollution that our current electrical grid creates and to better service our customers and the power consuming public at large, a new system must be implemented. The first step in this process will be the creation of a national, centralized electrical grid that offers viable alternatives to traditional oil, coal and nuclear power generation. For this new grid to function, it will require two-way communication between customer and supplier so energy efficiency can be optimized and environmental impact minimized.

The first phase of this goal is for us, as a company, to overcome the biases and opinions in the industry that renewable energy is "expensive" and "unrealistic." The demand for clean energy exists today and will increase as our customers come into possession of the smart technology that will make it possible. With this business plan for renewable energy options, we can expedite the formation of the smart grid and position ourselves as leaders in the clean energy marketplace.

结论鼓舞人心，立意高远。结论部分强调了环保愿景和未来发展方向，具备战略高度。

References

Contreras, J. L. (2012). Standards, patents, and the National Smart Grid. Pace Law Review, 32(3), 641- 675.

Friedman, T. (2008). Hot, flat and crowded. Straus, and Giroux.

Ryor, J. (2014, July) Tackling U.S. corporations' 3 challenges to buying renewable energy. World Resources Institute. http://www.wri.org/blog/2014/07/tackling-us-corporations%E2%80%99-3-challenges-buying-renewable-energy